What Am I Missing?

A front-page story in our local newspaper reports on a meeting between the County Commission and the Tribal Council, one of their discussion items being developing a "brand" for Leelanau. I don't get it. Is there a chance we could be confused with some other Leelanau? P.R. is not my field of expertise, so there must be a subtlety here that is escaping me.

Father Goose, Mother Goose, Which is Best?

A wanderin' fool or a heart at rest?